Glass porridge plate; Flemings Creamoata; 1920-1960; 2006/4/13


Te Manawa


Glass porridge plate

About this object

Clear glass dessert/porridge plate, with 'Sergeant Dan, Creamoata man, (rugby) football player' verses printed on the bottom in red, against a pink painted background.


Flemings Creamoata

Maker Role


Date Made


Place Made

Gore, New Zealand

Medium and Materials


Inscription and Marks

Sergeant Dan, the Creamota Man, Scores Football tries with ease-Like All Blacks when its breakfast time,he says "Creamota please!"


H 40 mm x 172 mm diameter

Subject and Association Description

Sergeant Dan was the brand logo for Flemings Creamoata. Flemings was a factory / mill which produced this finer, creamier version of oat porridge. This brand was "a name synonymous with the Gore district, and good, healthy Scottish breakfasts"(Gore Mayor Tracy Hicks) since the Mills establishmnt in 1919 . Reaching it's hey day in the 1950's the brand was brought out by Goodman Fielder who moved production to Australia in 2006 under the brand name Uncle Toby's. It was closed by the food giant Nestle at the end of 2008. "The flemings factory in Gore now specialises in stock feed for horses and calves, and continues to market the product with the Sergeant Dan name and logo." (Sergeant Dan's Stockfoods Ltd managing director Daryl Moyles)

Named Collection

Collection of Te Manawa Museums Trust

Credit Line

Anonymous Donor

Object number


Copyright Licence  

All rights reserved

Marilyn Williscroft 25 Jul 2016 23:32 PM,UTC

Does anyone have a list of the colours that the Creamoata glass cereal dishes came in.
I have blue and green - I think there was white, pink and yellow. Any other colours known?
Would like to collect the whole set!

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